Raini and DOVU: The Art of Protecting the Planet
Verified on-chain carbon mitigation enabled by NFTs
Raini is delighted to announce partnership with DOVU — UK based startup backed up by Jaguar Land Rover: a tokenized data economy for DeFi carbon offsetting.
As many of you already know, the Raini founding team has been driven to do more on the issue, after witnessing the devastation caused by bushfires across their native Australia last year.
The rise of NFTs has presented a wonderful opportunity for artists to realise higher value for their works and fair compensation for an incredibly skilled discipline. However, in launching our platform, we did not want to overlook the devastating impact that climate change is having on the world, and the part that NFTs as well as cryptocurrency more broadly has to play in that process.
Working with DOVU, we can reassure their artists and community that the platform will be carbon neutral — every NFT minted on our platform will now be carbon offset using the DOVU API and cDOV Marketplace. All of this will be publicly auditable via the blockchain.
Carbon neutrality brings many benefits. Many artists that our Art team have been speaking with have been torn about launching their work on NFT platforms due to environmental concerns. However, after hearing about our push for carbon neutrality, many artists who would not have considered tokenising their work are now in active discussions with us about how they can be part of our platform.
“We are proud to be working with a forward thinking business such as Rainicorn. They understand that to achieve your global aspiration, you do not have to ignore social responsibility. This is a vital message we both want to share in the run-up to Earth Day and beyond.” said Irfon Watkins, CEO and founder of DOVU.
We believe that DOVU’s innovative approach to carbon offsets brilliantly illustrates the power of a publicly auditable blockchain. We’re proud to be partnering with such a forward-looking company to deliver carbon neutrality to our platform. It’s serendipitous that our engagement with DOVU happened to come together just as Earth Week commenced, and we are excited to take this positive step towards addressing emissions associated with NFT transactions.
Look out for a number of artist announcements and much more in the next few days!
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